THE WORKSHOP OF A WOMAN
WITH A DARING AND
BOUNTIFUL LIFE PATH

PATRICIA
de la TORRE

FOUNDER OF
ATELIER DE LA TORRE

EDITORIAL

Patricia de la Torre

“My profession is one of passion to be lived 100% or not at all! For 30 years, I have invested creatively in the studio’s evolution and brought my teams, clients, partners and suppliers on the journey with me. This privilege is not about luck, it is founded on hard work, real artistic and artisanal knowledge, detailed project management and years of experience, creating expertise. Revealing and transforming a space is a profession of infinite details, precision, responsiveness, delicacy ... and it can be stressful! But I always keep a smile on my face, because each site is like the first, and I learn from every project. It is always exciting to infuse or revive the soul of a space, rediscover the personality of a place, and bring life to a setting so that all who experience it feel good. Like the captain of a ship, I set the course and set sail. My crew is essential and everyone knows their role. We sail together, in the same direction to a safe arrival! "

HER STORY

HERE ARE THE 4 ESSENTIALS THAT HELP
BETTER UNDERSTAND THE ESSENCE OF ATELIER DE LA TORRE!

IMPATIENT

IMPATIENT

PERFECTIONIST

PERFECTIONIST

VERY LOYAL<br />
& ALWAYS IN<br />
A GOOD MOOD

VERY LOYAL
& ALWAYS IN
A GOOD MOOD

LOVES SAILING<br />
& HATES BANANA

LOVES SAILING
& HATES BANANA

CHILDHOOD

Patricia de la Torre is Argentinian, born and raised in Buenos Aires, with two educational pillars: Art and France.

  • Art: Born into a family of artists Patricia’s mother restored paintings, her father was an architect, her grandmother an antiquarian and her aunt a painter. Her family established the Buenos Aires ART CENTRE in 1969. A cultural centre that offered an Innovative experience for its time: happenings, exhibitions, meetings, events… At it’s peak, with 2000 students, it was an unrivaled destination. This is where Patricia grew up and attended her very first workshops including ceramics, woodworking and interior decoration. Alongside, her mother taught her painting and her brother gilding, and from then on she was hooked !
  • France: for her 10th birthday Patricia recieved a book of fables  of La Fontaine, in French, a language she had already mastered. The links between Argentina and France are inseparable – it’s a love story ! as it also is between Patricia and France!

FIRST DISCOVERIES

Patricia looks on the world with warmth and wants to devour it. At the age of twenty she left Argentina for Brazil and landed in Buzios, the Brazilian Saint Tropez. A stone’s throw from Rio, with its magnificent beaches, culture and nightlife, it was already the place to be… well before it’s time. This is where Patricia created her first interior decoration project for a French restaurant, and started to make a living from her art.

TAKING RISKS

It was by sailboat that Patricia made her adventurous way from Brazil to France to study comparative literature at the Sorbonne. Guadeloupe was the next stop, and where she spent 3 inspiring years creating props and sets for advertising films. Strengthened by this experience, she returned to metropolitan France with no expectations. Patiently Patricia wove her network and slowly but surely made a name for herself in Paris’s world of interior decoration. Around this time, she created her first bas-relief and porcelain line for Guy Degrenne.

THE CREATION OF THE STUDIO

More and more, Patricia’s creativity, dexterity and expertise were called upon. Atelier de la Torre was founded in 1990 in Paris, the first 3 years saw orders pouring in and Patricia building her loyal team. Today, a team of over 30 artistic professionals accompany her on the many projects in France and around the world: brasseries, hotels, restaurants, luxury shops, private residences … There is rarely a place, that you pass, that doesn’t contain a touch of the Torre!

ATELIER DE LA TORRE,

THE WORKSHOP OF A WOMAN
WITH A DARING AND BOUNTIFUL LIFE

1/ CHILDHOOD

1/ CHILDHOOD

10 years old / Argentina

2/ FIRST DISCOVERIES

2/ FIRST DISCOVERIES

Brazil / Buzios
Mural / restaurant...

3/ TAKING RISKS

3/ TAKING RISKS

Leaving Brazil for the Antilles

French Antilles / Paris
Young student

Guadeloupe
Creating objects
& advertising experiencee

Paris
Beginnings of her career :
painted walls, first bas-relief,
porcelain decoration

4/ FOUNDING<br />
ATELIER DE LA TORRE

4/ FOUNDING
ATELIER DE LA TORRE

1990 / Paris
Projects across France
and around the world

2009 Installation of the Atelier
de la Torre in the Basque country

THE TEAM

LIVING FORCES

Our studio team of 6 full-time creative professionals are the lifeblood of Atelier de la Torre. Thanks to them, efficient and structured processes have been established to ensure the smooth running of the workshop: following logistics, organizing teams and trips, delivering projects plans and quotes, administration and accounting, not forgetting managing the relationships with clients and partners. State of the art tools and a GM always reachable allows this human scale workshop to thrive.

PATRICIA de la TORRE

FOUNDER AND CREATIVE DIRECTOR

PATRICIA
de la TORRE

EMMA JANE KENNEDY

COMMERCIAL,
LOGISTICAL
AND ADMINISTRATIVE ASSISTANT

EMMA
JANE
KENNEDY

CLIO MASSAC

COMMERCIAL,
LOGISTICAL
AND ADMINISTRATIVE ASSISTANT

CLIO
MASSAC

KIM LEFRANÇOIS

WORKSHOP TECHNICAL ASSISTANT
AND PAINTER

KIM
LEFRANÇOIS

QUENTIN

PAINTER

QUENTIN

ANIK

PAINTER

ANIK

MAKING-OF OF THE ATELIER...

ATELIER DE LA TORRE AS SEEN FROM THE INSIDE

In a sentence:
“Atelier de la Torre is, above all, a team passionate about the decorative arts and the interplay of materials ready to respond effectively and professionally to customer requirements”

In a few key words:
Innovative / Modern / Creative / Detailed / Flexible / Responsive / Meticulous / Family / Close-knit / Rigorous

The strength of the Workshop?

« Refined and dedicated
to a job well done »

L'équipe Atelier de la Torre

OVER 30 ARTISTIC PROFESSIONALS

OUR NETWORK

L'Atelier de la Torre is a network of over 30 artisans, technical professionals, and decorative experts located in France, Italy and Spain. They are interior decorators, art restorers, theatre designers, artisan painters, gilders, sculptors, and photographers who have worked with Atelier de la Torre for many years. Faithful to the studio, they come together to work on projects based on an alchemy defined and implemented by Patricia de la Torre, who knows them all inside out! Each project is an opportunity to build a dynamic and varied team with expert knowledge relevant to the project and location. Like the ship’s captain, Patricia de la Torre sets the course.

THE TEAM ... YES, YES THEY ARE PART OF THE TEAM

OUR CLIENTS

At Atelier de la Torre, we collaborate with our clients – they are part of the team. We capture their brief, and then we move forward together. At each stage of the creative process, we consult each other, connect and exchange, to move in the same direction in real time. Our clients must enjoy this process as they are very loyal to the studio!